Food McDonald's is flipping its iconic arches upside down in an unprecedented statement
Burger King trolls McDonald's with fiery holiday gift
The Whopper chain, known for its flame broiled-burgers, "gifted" McDonald's with real flames for the holidays.In the hyper-competitive fast food marketplace, chains are constantly trying to best each other with new, over-the-top foods, discount dining deals, and, occasionally, a little social media shade.
- A in Lynwood, California, has turned its golden-arches sign upside down.
- The change was made in "celebration of women everywhere," according to the company.
- McDonald's is flipping its logo on all digital channels to celebrate International Women's Day on Thursday.
People driving by alocation in Lynwood, California, might be baffled by a sign that has been turned upside down. The golden arches, typically standing as a proud "M," have been flipped over to serve as a "W."
But this isn't a bizarre prank or a careless mistake.
The upside-down arches are in "celebration of women everywhere," a McDonald's spokesperson told Business Insider in an email.
There’s a Theory That McDonald’s Golden Arches Have a Hidden Sexual Meaning
<p>If you believe Louis Cheskin, a design consultant for McDonald’s in the 1960s, the arches aren’t just alphabetical… they’re also anatomical.</p>As popular as the logo is today, McDonald’s executives almost got rid of the Golden Arches in the 1960s. Their savior? Design consultant Louis Cheskin, whom the McDonald’s firm hired. Cheskin was apparently a fan of the teachings of Sigmund Freud, and sure enough, he insisted that the arches had a Freudian double meaning. He claimed that the shape of the arches subconsciously reminds people of… a giant set of boobs. He used the old “sex-sells” argument to claim that the logo was subconsciously drawing people to McDonald’s.
Franchisee Patricia Williams flipped the sign at her restaurant in Lynwood, California, in honor of International Women's Day.
On Thursday, McDonald's will turn its logo upside down on all digital channels, such as Twitter and Instagram. Additionally, 100 restaurants will have special "packaging, crew shirts and hats and bag stuffers" to celebrate International Women's Day.
"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," McDonald's Chief Diversity Officer Wendy Lewis said in a statement.
Lewis continued: "From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success."
McDonald's Buttermilk Crispy Tenders Are Back
McDonald’s has announced via Twitter that their fan-favorite Buttermilk Crispy Tenders are back. There was widespread panic on social media when it was revealed in November that the fast food giant’s chicken tenders were being discontinued — though at the time, McDonald’s assured fans that they would return. It appears that just on the cusp of 2018, the Golden Arches have made good on their word. © McDonald's McDonald's Buttermilk Crispy Tenders Are Back “The #ButtermilkCrispyTenders that you love so much have returned!” McDonald’s tweeted.
International Women's Day is on Thursday, March 8. Aincluding Old Navy and Barbie, have debuted special products to honor the day. However, some companies — including BrewDog, which rolled out a satirical — have been criticized for using International Women's Day to advertise to women in what some consider a reductive manner.
Related gallery: McDonald's just made a massive change to its burgers — here's the verdict (Business Insider)
McDonald's is taking cheeseburgers out of the Happy Meal .
McDonald's is overhauling its Happy Meals to make the kids' menu healthier.McDonald's is making Happy Meals healthier.
McDonald's is flipping its iconic arches upside down in an unprecedented statement
A McDonald's in Lynwood, California, has turned its golden-arches sign upside down. The company says it did so in "celebration of women everywhere." ⚓ Leave a Reply and subscribe ⚓ ...
Tuesday, 13 march 2018
Netflix's new baking show "Nailed It!" was inspired by a popular meme in which people document their wildly unsuccessful attempts to follow Pinterest recipes. In each episode, three home bakers try their best to recreate elaborate cakes, treats, and more.The results are […]
Tuesday, 13 march 2018
Cracker Barrel Launches Three New Menu Items Designed to Delight SouthernersAvailable nationwide March 19th for $8.99 each, the comfort food maestros will be launching three seasonal "Southern Bowls" that riff on traditional favorites. First, there's the Fried Chicken Benedict bowl […]
Wednesday, 07 march 2018
A McDonald's in Lynwood, California, has turned its golden-arches sign upside down. The change was made in "celebration of women everywhere," according to the company.People driving by a McDonald's location in Lynwood, California, might be baffled by a sign that has been […]
Tuesday, 13 february 2018
<p>If a piece of the appliance is removable, pull that sucker off and wash it after use. Ideally, every use.</p>Here’s a good rule of thumb when it comes to cleaning kitchen appliances: If a piece of the appliance is removable, pull that sucker off and wash it after use. Ideally, […]
Monday, 26 february 2018
After a month and a half of submissions and a long waiting period, the Pillsbury Bake-Off 2018 finally has a winner. On Saturday (February 24), Pillsbury announced that Amy Nelson of Zionville, North Carolina, has won the Bake-Off with her Bejeweled Cranberry-Orange Rolls. After a […]
Monday, 12 march 2018
First Banana Nut, now Peach Cheerios is on a fruit kick.Starting this month, limited edition Peach Cheerios will roll out in grocery stores nationwide. They're expected to stay in stores throughout spring, so you can transition from Peach Cheerios to another limited edition gem, […]
Thursday, 22 february 2018
Despite its pancakes being some of the best around, IHOP does more than just fluffy flapjacks . This secret menu contains some pretty surprising additions, actually. That being said, the next time you find yourself at the breakfast chain, here's what you should be ordering off the IHOP […]
Thursday, 22 february 2018
Alright, alright, alright…it’s time for a Carl’s Jr. rebrand and they pulled out all the stops to advertise their western bacon cheeseburger. Trying their best to deviate from scantily-clad women eating gigantic burgers (two things that do not necessarily have much to do with each other) […]