Offbeat Uber rolls out new ads to save its reputation, market share

17:44  16 may  2018
17:44  16 may  2018 Source:   cnbc.com

Uber opens new Paris hub to develop flying taxi tech

  Uber opens new Paris hub to develop flying taxi tech Up, up and away! But in French.The research center, which will be Uber's first outside North America, will open this fall and see a €20 million ($23.5 million) investment over the next five years.

PHILADELPHIA, PA – Filling a niche in a market that has been underserved for years, on-demand transportation company, Uber , has rolled out a We are thrilled to provide a means for our customers to search for, and receive, as many potential life- saving unique medical opinions and treatment

Uber has rolled out several major updates to its car sharing app to make it easier for its customers to integrate the service more into their lifestyles. You can then assign the new saved place a name (even an emoji) and forget about it until you want to go there again.

Uber is deploying its top executive Dara Khosrowshahi in a series of national commercials — a rare Silicon Valley CEO spot appearance — to improve its reputation and, likely, its market share from rival Lyft.

The shorter of two commercials features Khosrowshahi dispensing wisdom from his father and vowing that under his leadership, Uber will be a "much, much better service."

Khosrowshahi took over the top spot at Uber last year after its embattled founder Travis Kalanick was ousted. He's become the face of Uber's turnaround in the months since, promising to deliver better rides for users and better working conditions for drivers.

Walmart's delivery partnerships with Uber, Lyft fail to take off

  Walmart's delivery partnerships with Uber, Lyft fail to take off By Nandita Bose and Heather SomervilleThe end of the Walmart partnerships, which has not been previously reported and was confirmed by Walmart and Uber, undercuts a vision the ride-hailing companies laid out: a service that can efficiently deliver anything on-demand, including people and cargo, at the touch of a smartphone app.

Add to that a high-profile blunder by an Uber executive and concerns about how the company recruits drivers and treats customer data, and the ride- share startup faces a precarious situation. Despite its problems, Uber is still considered safer than most taxi services

Share . Uber is beginning 2018 by focusing more on celebrating its drivers, beginning with a pair of The ads point to a campaign hub, uber .com/beyond5stars, which collects the stories and urges Uber rival Lyft has been doing comparable messaging lately, rolling out its own docu-style spots in

"Moving forward, it's time to move in a new direction. And I want you to know just how excited I am to write Uber's next chapter," Khosrowshahi says in the longer, 60-second commercial.

Khosrowshahi's had to battle back from the days of the #DeleteUber movement, that Lyft executives have said contributed to one of the rival ride-sharing service's biggest growth weeks in company history.

Lyft earlier this week said it now claims more than a third of the U.S. ride-sharing market.

Khosrowshahi has prioritized ride safety, worker rights and better public relations since taking over. Uber said Tuesday it was ending forced arbitration for claims of sexual misconduct.

A president gave him clemency, but Uber kicked him to the curb .
Community Legal Services of Philadelphia has about a dozen active cases with people who say they were wrongly denied employment by a ride-share company due to their past.At first, Thomas Daniels thought he was being called to the warden's wing of the federal prison in Fairton, N.J., to discuss one of the educational programs he ran for fellow inmates.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!