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Offbeat Target pulls American Greetings 'Baby Daddy' card featuring black couple after outcry

17:00  14 june  2018
17:00  14 june  2018 Source:   usatoday.com

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After a Target customer found a Father's Day card in a store that said " Baby Daddy " on it, she posted a photo of it on social media, where other people circulated it criticized it, too. Target is pulling the card from its shelves.

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Malgré les difficultés rencontrées par Target depuis son arrivée au Canada, la direction de Metro (TSX:MRU) ne semble pas regretter son partenariat annoncé il y a près d'un an avec le géant américain du commerce de détail. © Steven Senne Malgré les difficultés rencontrées par Target depuis son arrivée au Canada, la direction de Metro (TSX:MRU) ne semble pas regretter son partenariat annoncé il y a près d'un an avec le géant américain du commerce de détail. Target is pulling an American Greetings card from its shelves after an outcry from customers who called it racially insensitive.

The front of the Father's Day card, which was not exclusive to Target, depicts a black couple overlaid with the phrase "Baby Daddy."

Inside, the card says, "You're a wonderful husband and father — and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day."

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American Greetings . Seriously @ Target ???? Baby Daddy is not a term of endearment. This is an insult to black fathers and a slap in the face to the African- American community as a whole.

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"We want all guests to feel welcomed and respected when they shop at Target," Target spokesperson Joshua Thomas said in a statement. "We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores. We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell."

An American Greetings spokesperson did not immediately respond to a request seeking comment. The company provides cards and manages inventory at Target stores.

The phrase "Baby Daddy" is "not sweet or nice," wrote Dallas-based Facebook user Takeisha Saunders, one of the first customers to complain about the card. "It’s a term used to describe a deadbeat or absent parent. Yeah it’s sweet on the inside but whomever created this card doesn’t know what it means."

The card was on sale at about half of Target's more than 1,800 stores. It is in the process of being removed after Target noticed complaints about it on social media.

Follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey.

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