US Sean Hannity Asks Coffee Machine-Smashing Fans to Stop Boycott

© Courtesy of FOX NEWS Sean Hannity

Fox News personality Sean Hannity used his radio show on Monday to encourage his supporters to stop breaking their Keurig coffee machines in protest of a decision by the company to stop airing ads on Hannity's nightly television show.

The backlash began on Saturday, after Keurig responded on Twitter to an appeal from Angelo Carusone, president of the left-leaning media watchdog Media Matters for America. "We worked with our media partner and Fox News to stop our ad from airing during the Sean Hannity Show," the company said on Twitter.

Hannity said the Keurig-smashing videos were funny, but that the coffee-maker was duped by Media Matters.

Keurig boycott leads to people smashing their machines

Some conservatives are destroying their Keurig coffee machines in protest of the company pulling ads from Sean Hannity's show over his coverage of the sexual misconduct allegations levied at Alabama Senate candidate Roy Moore. Some conservatives are destroying their Keurig coffee machines in protest of the company pulling ads from Sean Hannity's show over his coverage of the sexual misconduct allegations levied at Alabama Senate candidate Roy Moore.

In response, Hannity fans began tweeting out videos of them smashing or destroying their Keurig coffee machines and calling for a boycott . — Sean Hannity (@ seanhannity ) November 13, 2017.

In protest, Hannity fans are calling for a boycott of Keurig products and the smashing of Keurig coffee pod machines . "@Keurig I had no idea you were so political. I thought you just made coffee makers . Why won't you support @ seanhannity and others who care about America?

On Monday, Keurig CEO Bob Gamgort apologized to his employees for the way the message was conveyed. "I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward," he wrote. Gamgort reminded staffers that the company advertises on all the major cable channels, rather than just Fox News.

"I accept the apology of the Keurig CEO," Hannity said. "Frankly, I think they were victims of they group they knew nothing about. ... I feel sorry that they were dragged into politics."

Hannity also said he will replace the Keurig coffee machines smashed by his supporters. He expressed concern that the backlash to Keurig's tweet could hurt the company and its employees.

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Hannity , Moore Fans Boycott Keurig Coffee Maker . — Sean Hannity (@ seanhannity ) November 13, 2017. The Fox News host’s Twitter feed has a number of videos of his fans smashing Keurig machines .

Fans of Fox News host Sean Hannity are calling for a boycott against the coffee machine company Keurig after it pulled its ads from his show. Sean Hannity fans ‘ boycott ’ Keurig after brand pulls ads over Roy Moore uproar.

Hannity said he's been targeted by groups like Media Matters for about a year, but that the effort picked up over the weekend in response to his coverage of the allegations of sexual misconduct lodged last week against Alabama Senate candidate Roy Moore. 

"They're basically the hired guns of censorship," he said of Media Matters. "The goal at the end of the day is to silence every conservative voice that they possibly can." He defended his Moore coverage by saying: "I believe in the presumption of innocence for every American."

Hannity repeated what Carusone told The Hollywood Reporter on Monday afternoon: that Keurig is not actually a major advertiser on his show. Also, Keurig is not the only company that has publicly pledged to either discontinue advertising on Hannity's show or to make sure that existing protocols against advertising on the show were working.